Transform your workplace culture, unlock your team’s true potential, and elevate your executive career
Behaviours and habits are contagious – change them for the better to unlock greater performance in your organisation, your team, your career, and most of all in yourself.
Click the button below, and I’ll show you how.










About Lily
Hi, I’m Lily Woi, and I’m so glad we found each other. If you’ve read this far, something I’ve said resonates. And that’s because I have been in your situation.
I work with senior leadership teams to unlock traction, trust, and transformation by rewiring the invisible dynamics that derail execution, decision-making, and collaboration.
My work sits at the intersection of strategy, leadership, and culture because bold transformation fails when culture isn’t aligned, and culture change fails when it’s disconnected from the real work of transformation.
Over the last decade, I’ve helped scaling startups, global organisations, and high-stakes leadership teams shift behaviours, lead systemic change, and build cultures that actually fuel performance.
My clients say I bring warmth, clarity, and edge. I ask the hard questions, but always with care. I challenge systems and help leaders identify the patterns they’re stuck in, enabling them to shift in real time.
Services overview

Executive Career & Leadership Coaching
Accelerate your confidence, own your value, and be unapologetically you.

High-Performing Teams
Let’s overcome your team’s challenges so you can focus on making a real impact.

Organisational Culture Change
My holistic approach helps you build the right culture for you to drive real, lasting change.
